When people talk about power couples in the entertainment industry, Bunnie XO and Jelly Roll often come to mind. While Jelly Roll’s music career has taken him from underground hip-hop to chart-topping country rap, his wife Bunnie XO has built her own empire. She isn’t just “the wife of Jelly Roll.” She is an independent businesswoman, podcast host, social media personality, and model who has built a name — and wealth — entirely on her own terms.
But the burning question for many fans is: What is Bunnie XO’s net worth?
Let’s break it down in detail, exploring her career journey, sources of income, lifestyle, and how she transformed herself into a self-made millionaire.
Contents
Who is Bunnie XO?
Bunnie XO, born Alyssa (or sometimes listed as Alisa) DeFord, grew up in Las Vegas, Nevada. Her life hasn’t always been glamorous — she has spoken openly about a difficult upbringing and the challenges she faced in her early years. Instead of letting hardships define her, Bunnie reinvented herself through determination, grit, and charisma.
She first gained attention through modeling and adult content, later leveraging that platform to build a larger online following. Today, she’s known as:
- The host of the “Dumb Blonde Podcast”, which regularly features celebrities, comedians, and influencers.
- A popular figure on social media with millions of YouTube, TikTok, and Instagram followers.
- A public figure who supports her husband Jelly Roll in both his personal battles and career milestones.
Her journey from difficult beginnings to success is exactly why so many fans find her inspiring.
Estimated Net Worth of Bunnie XO
Now, let’s address the main topic: her net worth.
Different sources estimate Bunnie XO’s fortune in the range of $1.5 million to $7 million. The wide range exists because net worth isn’t a fixed number; it fluctuates based on investments, business revenues, and lifestyle expenses.
To get a realistic picture, we need to break down where her money comes from.
Income Streams That Built Her Wealth
1. Podcasting
Her podcast, Dumb Blonde, is more than just a hobby — it’s a professional production. Podcasts with large audiences monetize through:
- Sponsorships and ads: Companies pay for ad spots during episodes.
- YouTube revenue: Video versions of her podcast bring in ad money.
- Merchandise and brand collaborations: Loyal fans support her directly through products.
Given her following, it’s reasonable to assume that her podcast earns tens of thousands of dollars per month.
2. Social Media Earnings
On Instagram and TikTok, influencers with Bunnie XO’s reach can charge anywhere from $5,000 to $20,000 per sponsored post, depending on the brand and campaign. With consistent engagement, this income stream alone could contribute six figures annually.
3. OnlyFans and Adult Content (Earlier Career)
Before becoming widely known as a podcaster, Bunnie XO was active on subscription platforms like OnlyFans. Creators with her popularity often make hundreds of thousands of dollars per year from subscriptions and private content. Even though she may not focus on that stream today, it gave her a huge financial head start.
4. Modeling and Appearances
Bunnie XO’s modeling work, including music video appearances and brand shoots, also contributed to her income. Combined with event appearances alongside Jelly Roll, this adds another steady flow.
5. Business Ventures
She has also made prudent financial investments in building her business. While details of her investments remain private, entrepreneurs like Bunnie often explore:
- Merchandise sales
- Beauty or lifestyle products
- Digital content licensing
This diversification ensures she isn’t dependent on a single platform.
Lifestyle and Assets
Bunnie XO and Jelly Roll live a lifestyle that reflects both success and grounded values. While they enjoy luxury vacations, fashion, and cars, they are also known for staying connected to their humble roots.
The pair reportedly owns a house in Nashville, Tennessee. Combined with Jelly Roll’s rising career, their household net worth is considerably higher than hers alone. Bunnie’s capacity to maintain money on her own, however, is what makes her unique.
Comparison With Jelly Roll’s Net Worth
While Jelly Roll’s net worth is estimated at $4–6 million, Bunnie XO’s personal wealth is impressive in its own right. Together, their combined fortune is comfortably above $10 million, making them one of the most successful duos in the music and media scene today.
Why Fans Admire Her Success
Bunnie XO’s story is more than just numbers. She is admired because:
- She built herself up despite hardships.
- She turned what some considered a controversial start (adult content) into a professional brand.
- She openly supports Jelly Roll, often credited with helping him overcome personal struggles and addictions.
- She proves that women in the influencer era can transform online presence into long-term financial success.
Future Growth and Earnings Potential
Bunnie XO’s net worth is likely to grow in the coming years. With Jelly Roll’s career reaching new heights and her podcast gaining traction, she is positioned for:
- Bigger sponsorships
- Possible TV or streaming opportunities
- Expanding her merchandise or beauty line
- Even authoring a book about her life story
Given these possibilities, it’s not far-fetched to predict her net worth doubling in the next few years.
Final Thoughts
So, what is Bunnie XO’s net worth? The best estimate is that she currently sits between $2–5 million. While exact figures vary, what matters more is how she achieved it: through hard work, adaptability, and an entrepreneurial mindset.
Bunnie XO is proof that a strong personality, creativity, and resilience can build a fortune in today’s digital world. She may be recognized as Jelly Roll’s wife, but she’s also an independent powerhouse who continues to inspire fans — and her bank account reflects it.
